Roger Martin in Conversation with Bruce Nussbaum | Parsons The New School for Design

The Design of Business: Roger Martin in Conversation with Bruce Nussbaum
PARSONS THE NEW SCHOOL FOR DESIGN | http://www.newschool.edu/parsons

The School of Design Strategies at Parsons presents Roger Martin, dean of the Rotman School of Management at the University of Toronto, in conversation with Bruce Nussbaum, BusinessWeek contributing editor and visiting professor of Innovation and Design at The New School. Nussbaum and Martin will discuss the route followed by successful design thinkers in business, science, and the arts, on the occasion of the publication of Martins new book, The Design of Business: Why Design Thinking is The Next Competitive Advantage.

Parsons School of Design Strategies | http://sds.parsons.edu

The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Martins illustrates how to combine proof-based analytical thinking with possibility-based abductive thinking; how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration. Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design.

THE NEW SCHOOL | http://www.newschool.edu

* Location: Wollman Hall, Eugene Lang Building. 11/12/2009 6:00 p.m. - 8:00 p.m.

Category:

Education

Tags:

• The New School
• Parsons
• Design of Business
• Design Thinking
• School of Design Strategies
• Parsons The New School
• New School University
• New School
• Design Strategies
• Roger Martin
• Business
• Bruce Nussbaum
• Thinking
• Organizational Development
• Organization Design

[sachamcright123]

thanks for the design.

[iahmedkhan]

is it possible to answer the question by speaker? how is it all happening or affecting the thrid world market?

[centroaj]

I stumbled across this video with the search "initiating a business conversation" and was intrigued by the speaker and his perspective of a "big picture" sort of way. He stresses the importance to set goals, re-analyze those goals periodically, and frequently step back and ask yourself am I on the right path to achieve my goals or do I need to try something different.

[svkaay]

Every company should take to heart Roger Martins advice that theyre better off staring into the mystery of their business challenges instead of averting their eyes. Its fortunate in this fragile economy that we have a business school leader who is urging companies to ask questions that re-frame their problems. To do otherwise is ultimately self-limiting. As Martin & Nussbaum have pointed out, this is an optimistic way forward.

[mattydobsanity]

Very interesting. Great complement to the book. Also, Roger, that is a cool sweater.