BIG!mobilegames: Samsung Cup

BIG!mobilegames is a multiplayer videogame platform that allows players to participate in real time using mobile phones as joysticks. The games are projected on large format screens (LED, plasma videowalls, holographic
screens, etc.) allowing crowds of people to follow all the action.




Samsung used BIG!mobilegames in its launch of the new model SGH i450, which took place in two shopping centers in Barcelona.

The game developed for the action was called The Samsung Cup, an entertaining football match where the public controlled their player via their mobile telephone. The mobiles conected to the game through a HSDPA (3,5G) connection.

For more information visit: www.ivista-media.com

Category:

Science & Technology

Tags:

• mobile
• marketing
• games
• proximity
• ivista
• Samsung