Mark Goldstein, Clinical Professor of Music Industry at USCs Thornton School and former VP of Business Affairs at Warner Bros. Records, discusses the new vogue for "360 deals" in which a company takes a cut of every revenue stream an artist generates in exchange for more comprehensive support and budgeting, whether they make sense for labels and artists, and what the future of 360 deals will probably look like.
In essense, the manager already has a 360 deal with their client via their 15% gross on all musical income. What would work best for the artist is to maintain this structure and have the manager oversee the label responsibilities as well, for the same 15%. I think that is viable and realistic for all parties. We need to get away from our current standards on deals and start from a clean slate, keeping in mind a win/win scenario.
invisigal2002 1 year ago