Canon 'Advanced Simplicity' - Flip Book

TV spot for Canon 'Advanced Simplicity'. Camera: IXUS II. Origin: Australia

Canon Australia launched their "Advanced Simplicity" brand positioning in 2003 with Australia's then largest advertising campaign, worth $20M. Over the years Leo Burnett has done a great job with the print campaign, usually just showing the product as a metaphor on a white grey background. The television campaigns were also unique, one of the more memorable TVCs was Flip book, shot by Revolver Films. Director: Rey Carlson. Sound track: Duffield Kenihan, composer Daniel Jarin.

Category:

Entertainment

Tags:

• Canon
• IXUS
• Flip
• Book
• Commercial
• Advertising