The Literary Marketplace: From Publication to Promotion

How to capture the attention of Television, Radio, and Print Media

Hear a candid assessment of the realities and challenges of book marketing, and some expert advice about how to use today's media to reach your audience and sell your book. From the Oprah Winfrey Show to PBS and NPR, to the Los Angeles Times and other national publications — what you need to know in order to publish successfully.

Panelists: Karen Grigsby Bates, correspondent for the National Desk of NPR News; Six-time Emmy Award winner David Boul, a ten-year veteran of The Oprah Winfrey Show; Carole Chouinard, The Arsenio Hall Show, ABCs Politically Incorrect with Bill Maher, The Tavis Smiley Show; David L. Ulin, book editor of the Los Angeles Times

Moderator: Gina B. Nahai, moderator, best-selling author, Master of Professional Writing Program

Category:

Education

Tags:

• USC
• USC College
• USC Annenberg
• Education
• MPW
• Writing
• Television
• Radio
• Media
• National Public Radio
• NPR
• Emmy
• Oprah Winfrey Show
• Arsenio Hall Show
• The Tavis Smiley Show
• Los Angeles Times