Trademark and Brand Bidding: Working with your Top Affiliates

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Uploaded by on May 15, 2009

Tony Pantano, CEO of imwave, inc. discusses performance search marketing and the hot topic of if you should allow your search affiliates to use your trademarks.

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  • Another pillock who wants to blue collar the idea of brand bidding. Brand bidding is theiving from a brand. There is rarely any use of brand bidding other than to pay for sales which were coming to a brand already.

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