NIKE NIGHTRUN TEL AVIV 2011

NIKE NIGHTRUN TEL AVIV 2011
16,000 RUNNERS. 16,000 POINTS OF VIEW.

NIKE NIGHTRUN TEL AVIV is the biggest most energizing running event in Israel.
On 1.11.11 night, 16,000 runners ran together and turned the city roads into a giant breathtaking yellow wave.
Prior to the event, Nike Israel launched a unique mobile application LIVE BY YOU that enabled the participants to broadcast LIVE videos and upload them directly to their personal Facebook page and to the LIVE BY YOU website: videos that present the run from their own point of view.
This video was created using footage shot by participants of the
NIKE NIGHTRUN TEL AVIV 2011.
Enjoy.

Creative & Production by: THE BOX LTD
Director: Yoni Zigler
Director of photography: Shai Peleg
Editor: Amichy Bikovsky
Producers: Keren Abraham, Gad Aisen, Gilad Reshef, Amir Melamed, Eran Harel and Doron Lahav

Category:

Sports

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