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La marca, de logotipo a identidad (Prof. Xavier Oliver, IESE)

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Uploaded by on Apr 13, 2010

Intente salir de casa sin gastar dinero. Es casi imposible, ya que vivimos en la era del consumo. Incluso mientras ve este vídeo está consumiendo.

En este contexto, el libro "Atrapados por el consumo", del profesor del IESE Xavier Oliver, estudia cómo la marca ha dejado de ser un simple logotipo para convertirse en la ideología central de la empresa, y en una forma de identidad para las personas.

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Education

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