Cannes Lion Award-Winning "Three Little Pigs advert"

Cannes Lion Award-Winning "Three Little Pigs advert"

Subscribe to the Guardian HERE: http://bitly.com/UvkFpD

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Described by Adweek as a "masterpiece of craft and storytelling".

Winner of 'Ad of the Year 2012' by BBH London.

Winner of 'Best Crafted Commercial' at the British Arrow Craft Awards.

• Category

  Film & Animation

[JanaToNth]

I absolutely love this! Just taking a pause from many, many future views to comment how awesome the ad is.

[nameofthepen]

You don't watch pro wrestling, do you? Or pro football?

Opposing sides are usually owned by the same guys. In secret.

Historically, wars are funded by the same banksters. In secret.

World media is owned/controlled by a mere handful of people. In secret.

[gremon23gc]

Funniest movie ever

[IN5P1R4T10N4L]

Awesome!

[DeadOriginal]

I'd be impressed if they exposed the tribal cabal who are sculking behind a veil of secrecy waiting to excise more than just a pound of flesh from the unsuspecting "dead pledge" prospector ..!

[Spud4X]

Scratching my head!

A bit left wing but they've exposed the MP's expense scandal and the US double standards towards their allies. We need a healthy opposition even if we could never agree with them.

[nameofthepen]

Great video. Loaded with the charming, self-depreciating humor the Brits do so well.

But, I still wouldn't buy a used car OR a newspaper from The Guardian. Would you?

[kay march]

Lol saw this in our English lesson when we were doing debates everyone was laughing lol

[William Oh]

Pork Chops???!!!

[simplyalif]

If you want a real story PM me about operation Fitzroy