Dirtiest Hotels of 2009: A Lesson in Sparking Curiosity
Loading...
Uploaded by FastCompany on Sep 16, 2010
I got a broadcast email one day from TripAdvisor. I was just about to delete it when I noticed the subject line: The Dirtiest Hotels of 2009. That gave me pause. I read some of the quotes from people who'd stayed in these hotels: One said: "I have 30 bites from bugs in Room 919." And I had to click through. I had no choice. I had to know what the hotels were--and had I stayed at any of them? Are any of them in my hometown? You got me, TripAdvisor.This ad worked because it made me curious. And believe it or not, there's actually a theory of how you can generate curiosity. It's from George Loewenstein at Carnegie Mellon University. He said curiosity comes from a gap between what we know and what we want to know. And if you make people aware that the gap exists, it causes a kind of itch--it's unpleasant. To make that itch go away, we'll do some work to find the answer. TripAdvisor opened a gap in mind that I had to close--I had to know what those hotels were, and I was ...
- 3 likes, 0 dislikes
-
- 16 videosMade to Stick
- 2:57
Made To Stick: Snapple, the KKK, and Making Ideas Credibleby FastCompany1,059 views
- 3:26
Dan Heath: Want Your Organization to Change? Put ...by FastCompany5,765 views
- 3:27
The Mighty Statistic: How to Make Numbers Stickby FastCompany614 views
- 2:37
Want to Motivate People? Get Them Out of Maslow's Basemby FastCompany9,023 views
- 2:55
Switch: Shrink the Change With One-Minute Praisingsby FastCompany3,090 views
- 3:04
Dan Heath on Sticky Presentationsby DeckerComm4,064 views
- 3:03
6 Principles of Sticky Ideasby feelgoodworld727 views
- 1:11
Quality Inn in Stroudsburg, Pa., disputes No. 5 dirtiest rankingby thepoconos2,689 views
- 1:39
Inside America's dirtiest Hotelby flens8216,379 views
- 0:40
2011 Dirtiest Hotelsby hawaii29803397 views
- 3:02
Jared: The Power Storyby FastCompany1,325 views
- 4:00
Making Strategy Simpleby FastCompany2,255 views
- 9:25
Dan Heath at the Creativity World Forum 2008, presenting: Made to Stickby FlandersDC5,232 views
- 4:03
Why Change Is So Hardby FastCompany7,126 views
- 2:02
Up - Meet Kevinby DisneyPixar67,837 views
- 5:00
Audiobook: Switch How to Change Things When Change Is Hard by Dan Heath , Chip Heathby audiobook1201,130 views
- 0:58
Curiosity - Trailer (Starring Emily Blunt & Tom Riley)by TheSpantonMenace12,938 views
- 3:52
How to Write a Mission Statement That Doesn't Suck [Video]by FastCompany12,234 views
- 3:06
Made to Stick: Voodoo Doughnut—Getting Noticed in a ...by FastCompany1,470 views
- 9:36
Wandering through a Creepy Pennhurst Buildingby dimaio35135,407 views
Link to this comment:
All Comments (0)