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Herding Cats

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Uploaded by on Sep 9, 2010

A look behind the experiment of IKEA UK's release of 100 house cats into its Wembley store in the UK. Join us on Facebook http://facebook.com/ikeacats

Look at the finished advert/commercial here http://youtu.be/Z7vXP3tHzhA

To celebrate the new IKEA catalogue IKEA have released a feline friendly Cat-alogue, which can be seen at http://ikeacat-alogue.co.uk/

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Pets & Animals

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Standard YouTube License

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Top Comments

  • To everyone who worried about people with allergies having an allergic reaction to the cat dander, remember this was done in England. The conversation would go like this:

    Customer: Excuse me, Salesperson, but I seem to be having an allergic reaction to one of your chairs.

    Salesperson: Oh, yes. We had about 100 cats roaming around in here last night. It was great fun!

    Customer: Oh, terribly sorry. I didn't realize. Sounds like a smashing good time. I'll just take this chair then.

  • I cant believe i didn't think of this! - Brilliant advert :)

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All Comments (2,135)

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  • Great to see the making of this beautiful advert. Watching cats doing what only comes natural to them. I love cats so much. I've got 7 cats at home and whenever this advert was on they would sit and watch it. I wish they'd show it on tv again. One of the best and natural adverts ever made. Feel the roar!

  • This was just amazing. I thought it is brilliant.

  • I love it.

  • can't understand what they wanted to say by using as much as 100 cats

  • @zieziechan ohh...

  • @puneetchhikara Try reading the damn description...Fucking duh?

  • So many boxes to get in. So many sinks to sleep in. So many things to lick myself on! I don't know what to do first!

  • This would be fun, but i would be to affraid of my cats safety such large space

  • Should have released 100 tigers.

    Or filled Ikea with water and released 100 dolphins.

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