Milano Rocks 2: Stupid Diesel

http://www.MilanoRocks.com

Milano Rocks has taken to the streets to find out what Milan's inhabitants and visitors think about a new and controversial advertising campaign by the Diesel brand.

The city's central Duomo metro station has recently come under assault by this *ahem* stupid... ad campaign... boldly displaying such eye-catching slogans as:

Be Stupid.
Long Long Stupid.
We're with Stupid.
Smart critiques. Stupid creates.

What do you think about the Be Stupid campaign? Let us know!

Category:

Entertainment

Tags:

• Milan
• Milano
• Italy
• Diesel
• Jeans
• Be Stupid
• Duomo
• Ad Campaign
• Stupid

[MilanoRocksTV]

What do YOU think of this ad campaign? Let us know with a comment.

[roxanne1941]

HAHAHAHAHHAHAHHAHAHAHHAHAH!!!!­!!! I think it's stupid. But I love that Michael Stone guy..... He's super funny. Let's see more videos with him.

[bennnyworld]

Whether people like it or find it insulting, it's definitely not stupid. This campaign includes viral, Out Of Home and guerrilla marketing, and it has achieved its goal: engage people and create buzz. What diesel is doing is what hundreds of brands are trying to do, mostly without success. Good job DIesel! And by the way, Milan (my home city) Rocks!!

[Samitog]

I actually think is the best campaign of the year... maybe it's not focused as it should be because you just see "be stupid". But in the biggest posters (where it's explained why it's good to be stupid) you see it correctly and you understand that being stupid means being different from what people want you to be. The more stupid you are, the more different you are (so the more fancy or fashion you dress)

[mazzterman]

It's great to see Milan Italy from the eyes of 2 americans, can't wait for more episodes... Great idea, i wonder who came up with it? MILANO ROCKS!!!

[MikeStoneUSA]

I think that campaign is STUPID!!