Matthew Carlson interviewed at Web 2.0 Expo San Francisco 2011

As the Principal of Experience Strategy & Design, Matthew works with clients to create compelling brands, products and services that integrate customer insights with breakthrough technology.

Matthew brings 15 years of experience in branding, interactive and experience design to his role at Hot Studio. Throughout his career his focus has been on mapping customer journeys and envisioning ideal experiences. At Hot Studio he explores how well-crafted experiences can activate the relationship between companies and their customers.

Prior to joining Hot Studio, Matthew was Principal, Brand Experience at Continuum, a global innovation consultancy. At Continuum Matthew worked on Experience Strategies for a diverse range of clients such as Harvard Business Review, Sprint Nextel, CVS/Pharmacy, Pfizer, The Center for Creative Leadership, Sunbeam and InterContinental Hotels. He's worked across media from wine labels to Websites, products to packaging.

Matthew brings a deep passion for identifying the ideal conditions for innovation, and working with teams and clients towards collaborative design solutions. He holds a blackbelt in whiteboarding and is liable to sketch at almost any moment. Matthew received a Bachelor of Arts in English from the University of California at Berkeley along with Graduate Coursework in Graphic Design from the Academy of Art University in San Francisco.

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