Arthur Godfrey's Talent Scouts - Lipton Soup Commercial (1956)

A clip from the popular 1950s TV show "Arthur Godfrey's Talent Scouts" featuring Arthur Godfrey advertising Lipton Soups.

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Arthur Godfrey's Talent Scouts (also known as Talent Scouts) is an American radio and television variety show which ran on CBS from 1946 until 1958. Sponsored by Lipton Tea, it stars Arthur Godfrey, who was also hosting Arthur Godfrey and His Friends at the same time.

On television, Arthur Godfrey's Talent Scouts premiered December 6, 1948. According to the Nielsen ratings, it was the highest rated television show for the 1951--1952 season. It remained a highly popular show through the decade. The show took a great drop in ratings after orchestra bandleader Archie Bleyer left in the 1954--1955 season, but rebounded as the scouts continued to discover more talent. However, by 1957, television audiences began to prefer adventure shows to variety shows and Godfrey's ratings dropped out of the top 30 Nielsen Chart. The show aired its final episode on January 1, 1958.

On December 24, 1956, the show became the first entertainment program to be videotaped for broadcast, as the then-new technology was used for a time-delayed rebroadcast in the Pacific Time Zone. An Ampex Quadruplex videotape machine recorded the initial live broadcast to the Eastern part of the country, which was replayed three hours later.

Information courtesy of Wikipedia.

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[fromthesidelines]

No one ever held up a stopwatch to Arthur Godfrey as to HOW long his Lipton commercials could last on "TALENT SCOUTS". Besides, Godfey loathed professional ad copy, and often ad-libbed his way through these spots, sometimes questioning his sponsor's claims {i.e. "Where's the chicken?"}....and the audience loved it! That's why he was such a super-salesman, whether on radio or TV, day or night. People liked him because of his sincerity AND honesty in pitching his sponsors' products...

[MiscVideos78rpm]

@fromthesidelines Honesty is what should be in all of today's commercials! Thanks for the info! :)

[bearo657]

Is he drunk?

[fromthesidelines]

Incidentally, I believe this commercial came from a 1956 telecast, probably in the spring or summer {note that Lipton's "Frostee" dessert mix, which was sold primarily during hot weather days, is one of the products "billboarded" in front of Arthur's desk}.