How to Design an Effective Direct Mail Postcard or Door Hanger

Step 1 THE GLANCE TEST
Use a headline, an image or a combination of both to tell your prospect what the postcard is all about. He should be able to know what you are offering with just a glance. The glance test is half the battle, if the prospect cannot easily determine what you are offering it wont matter what else you have on the postcard, hes going to toss it.
Step 2 THE MAGNET
A special offer, discount or a unique product or service is the best way to get a good response from you direct mail campaign. Make sure you make the magnet large enough. Promote the magnet not your business.
Step 3 YOUR CLAIM TO FAME
If you get past the glance test and have a strong magnet, you are going have your prospects attention. Now, include your Claim To Fame, how long youve been in business, and other image building information about your business. This should be in regular size type so that it doesnt compete with the magnet and the main headline. Use bullet points rather than paragraphs.
Step 4 THE CALL TO ACTION
How do you want you client to respond? Telephone, mail, email, website or in person? Make sure your call to action is clear and prominent. If you have more than one, list them in the order of importance.

Category:

Howto & Style

Tags:

• direct mail
• bulk mail
• postcards
• saturation
• carrier routes
• marketing
• advertising