Austria Solar - Annual Report

Solar energy is the key area of business at Austria Solar: Serviceplan developed a surprising and attention-grabbing annual report for the Vienna-based organisation that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organisation in the Austrian solar sector. Thanks to a special printing process, the content of the individual pages only becomes visible when sunlight falls on it.
The report was sent at the beginning of the year to the members of the Austrian solar organisation in addition to various representatives from business and politics.

• Category

  Science & Technology

[dotbdotb]

I love stuff like this - where the marketing or collateral material embodies the brand's identity in truly inspired ways. Freakin' awesome. And it actually forces the readers to actively engage with what they are promoting - the sun.

[5valta]

Why does this video not have more views?

[Phil Antrop]

This was made with photochromic inks. The photochromic dyes exhibit a colour once exposed to UV wavelengths. These molecules are not solid outdoor, that is why we need to encapsulate them ( same as thermochromic and fragrances ) in order to give them enough protection against UV . These dyes react reversably..

In the same idea, we developped a ink based on erasability ( erasable billboard ) for girls school education all around the world

[Phil Antrop]

This was made with photochromic inks. The photochromic dyes exhibit a colour once exposed to UV wavelengths. These molecules are not solid outdoor, that is why we need to encapsulate them ( same as thermochromic and fragrances ) in order to give them enough protection against UV . These dyes react reversably..

[Paola Cortese]

I wonder what's the practical use of this technology.

[Ioce Velasco]

Solo ingenio! @Nano_Duarte @OriHubner @ValeroMaffe @Giselledfreitas

[一千 石]

it's quite amazing, but also stupid.

we are always informed not to read under the direct sunlight, cuz it harmful to the eyes.

[Lightgeist]

amazing, pure genius !

[GKDlitho1]

Amazing! I'm guessing it is a light activated ink that is used????

[Mike Allen]

Does it fade again when it is out of the sun? Or does the sun need to hit it once to activate the print process?

[mapliopl]

Cannes GP of Design. AMAZING, GUYS!