The Full Story - www.softenthefckup.com.au

** If you are concerned about the issues raised, help is available - call Lifeline at 13 11 14 **

Suicide is the leading cause of death amongst young folks and most of them are blokes.

Yeah, wtf right?

We're standing up to be counted. We're saying it's time we chuck out that tough Aussie bloke stereotype and bring back the laid-back Aussies. Speak up if you're not feeling right. Soften the fck up like a real man would.

Look after your mates if something seems a bit off. Ask them if they're okay. If they're really okay. Ya gut will usually be right, even if your mate doesn't wanna talk about it. Grab a beer and have a chat.

It is time to admit something is wrong or isn't right and take action.

A huge thank you goes out to http://www.studiobreeder.com

http://softenthefckup.com.au

Category:

Nonprofits & Activism

Tags:

• STFU
• depression
• suicide
• domestic
• abuse
• violence
• career
• stress
• death
• grief
• sad
• unhappy

[TheDomLouis]

Great to see/hear some kind of backstory. But since this is a marketting campaign, I wonder how many of these people are actors and how many this actually happened to.

Great cause though. Keep up the great work!

[SpurProjectsAU]

@TheDomLouis Thank you for your kind words, we really do hope to make an impact. None of the men you see in our videos are actors, they're our friends or last minute next door neighbours we roped in, these stories are their own.

[johnnybereallygood]

ill call it O.S.R.O.D.D That relates to ongoing stress related oppressive drugged disorder, thats the disorder psychiatry and mental health give to the community and our kids who mess up with alcohol and street drugs that psychiatry takes over with their drugs with, the deadly oppressive and debilitating psychotropic type.

[johnnybereallygood]

no big deal they could all be pissed at the pub, its just miserising standard, investigative talk with me as the subject talk, no big deal, seems like normal talk to me, as long as you go and see a psychologist for real answers and real solutions you wont have a problem, go and see a psychiatrist and you've really got a problem, you come away with a tag of mental and ill, or diseased, plus you'll be poisoned against your will more than likely, then you'll really have a problem,

[stuntaneous]

Great intentions but there needs to be a more contemporary, hard-hitting version of this to make a real difference.

[darkrf]

lol what a fag...

[Bethster7]

Thanks for this video. It's time to get rid of gender stereotypes and roles.

[hraesvelgveritas]

you men are heroes. actual real heroes willing to stand up and talk about their real feelings like real men.

[thebabymole]

Who's that sexy one in the checked shirt? Rawr @ H.B.I.W.W xx.

[jeruma2002]

A very worthy cause and a great message of support to put out there... Terrific stuff.