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Behind the Scenes - The First 3D Fashion Show in the Middle East

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Uploaded by on Jul 10, 2011

Exclusive behind-the-scenes look at the making of the first ever 3D fashion show in the Middle East, hosted by Ariel, the largest detergent brand in the Middle East, Europe, Africa, and Asia. The fashion show itself was first screened on June 30th, the first day of a two day global launch event for Ariel's new deep cleaning innovation. This 3D fashion show was attended by media from 30+ countries, celebrities, and influencers. The fashion show was produced, shot, and created entirely in the Middle East by Air http://www.thinklikeair.com. Designs by Aiisha Ramdan.

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