"Joey" TAC Drink Drive ad

Historically the percentage of drivers who have died with a BAC (Blood Alcohol Concentration) exceeding 0.05 was around 37%. By the end of 1992 the Bloody idiot campaign had reduced that to 21%.

Joey shows the outcome of a cocksure young bloke who insists on driving after drinking with tragic consequences. It concludes with him in hospital crying, I killed my brother.
Launched: 1998.
Victorian Road Toll that year: 390.
http://www.tac.vic.gov.au
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Category:

Autos & Vehicles

Tags:

• TAC
• commercial
• Transport
• Accident
• Commission
• Victoria
• TV
• ad
• road
• trauma
• toll
• safety
• Joey
• killed
• my
• brother

[blackoil911]

what a good actor lol

[blackoil911]

@Miztammik

i think once technology becomes more advanced , we should set cameras everywhere and start arresting drivers responsible for the death of someone else

[ChrisBennett18]

if he didnt swerve like that they both would of lived

[LewisArtois]

aw he's only a little dead you bloody idiot!

[F1xFAxR29xAmy]

If you drink, then drive, you're a bloody idiot ... i love this... i put this message on my car, I hope I can do something with it in my country where almost everybody is drinking and driving!!!

[jwctex14]

@bernardus4646 Correct, but you have to admit it looks like a SAW trap.

[joek81]

JOEY!

[moksheebs]

@snipergirl21 yep but the Malaysian one has the storyline set @ night. Anyway, Jeff and Joey have still one in common: Their brothers killed them.

[bernardus4646]

Pins in the skull and others in the cheek bones with a completely unrestrained neck would make me think that this apparatus in nothing to do with the neck but more likely a fixation of facial bones fractures.

[bernardus4646]

Actually, the metalwork is nothing at all to do with his neck. He's moving his neck freely. It's some kind of facial bones fixation.