World Business: The World Wildlife Fund is an international NGO whose aim is the protection and preservation of the natural world. The WWF was formed in 1961 and was working to protect the environment long before the political and business worlds woke up to the threat of climate change. This has changed and today the organization is working closely together with the corporate world. Eckart Sager sat down with Carter Roberts, President & CEO of the WWF and began by asking him about its engagement with the business community and to what extent it helps to meet the objective of reducing greenhouse gases.
Reporter: Eckart Sager
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