McDonalds Global and Local Strategy.flv

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Uploaded by on Feb 23, 2010

Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net

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Education

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Standard YouTube License

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Uploader Comments (richardjilynch)

  • I need to download this video but the download doesn't work

    please help me :(

  • @ranad3

    Wish I could help, but the download technology is beyond me. Perhaps check with YouTube FAQs?

    Professor Richard Lynch

Top Comments

  • Anyone else have to watch this for homework?

  • AWESOME VIDEO!!! AND SO NEW!

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All Comments (20)

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  • Excellent analysis. Thank you for uploading this.

  • @richardjilynch

    thank you :)

  • This does more in 6:52 minutes than a 75 minute lecture on the same material.

  • @44mailman Yeah, for a marketing class lol

  • @44mailman yep

  • Excellent overview of planning global ops in retail/restaurant vertical.

  • MSc International Marketing Mgt Students of University of Leeds thumbs up !! !! ;)

  • can i have a copy of this video for my report?

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