Thinking Global and Acting Local in the Mobile World

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Uploaded by on Jul 16, 2010

At the 2010 PromaxBDA conference, Wiredrive spoke with Will Travis, CEO of Dentsu America, and Ed Ulbrich, President of Digital Domain. They argue that mobile technology is the global company's key to making themselves relevant. Travis and Ulbrich make the case that the U.S. is behind other parts of the world in terms of mobile technology, which means the that North America ready to be tapped in terms of marketing.

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