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學學徐莉玲董事長公益演講(2)

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Uploaded by on Apr 19, 2008

學學文創志業徐莉玲董事長-文化創意產業就是「品牌打造工程」產業、「品味培養工程」產業:文化創意產業這個產業名稱在台灣產官學界是人人都知道要重視的方向,卻也是仍在­霧裡看花,摸索前進的現況,近兩年來我們邀集數百位師資共同開辦了跨界學習交流的平台,努力到各政府部門、各大專院校、各產業協會去說明,希望能喚起大家的共識,台灣的經­濟只由勞力技術代工轉創意研發代工,是不夠的,隨著中國大陸沿海城市國民所得提升,台灣將擁有前所未有的機會,像亞洲國家中的日本,20年前國內市場就能支撐成型的文化創­意經濟,我們終於也可以有華人的龐大市場規模,開始實驗自創品牌這個產業發展方向,問題在榮景可期之前,我們清楚了自己的問題及整合了我們的力量嗎?培養了我們所需的人才­嗎?video by查理王: http://blog.chinatimes.com/charles0714/archive/2008/03/31/264724.html

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