The Lexicon of Sustainability | The Story of an Egg | PBS

Can learning the meaning of a single term actually help change the food system? David Evans and Alexis Koefoed think so. These poultry farmers explain the real story behind such terms as cage free, free range, and pasture raised so that consumers can make informed decisions when they go to their local supermarket.

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  Film & Animation

[cherylterrace123]

EGGS-ELLENT VIDEO! THANK YOU!!

[Yugobrian]

Never met a corporation which didn't lie, Sorry I mean, market their products. Oh that's right, I've actually never met a corporation, because they AREN'T PEOPLE. And their moral code (how can a non-person have a moral code) is very short. MAKE A PROFIT.

[saffold]

Such a wonderful film.  Thank you.

[IDragonphoeniXI]

is there no way to actually get a patent for the term so that big corporations cannot use the term for there own marketing

[MarmiteBomber]

In the EU "free range" means what "free range" should.

[polarityheals]

It is good to check for the label "Humanely Certified" - that still means something.

[Courtney Griffin]

Next, they will take a small patch of grass and put it in a warehouse and call that 'pastured'.

[Chuck Murray]

Greetings from Northern Ohio. Your video hits home with this poultry farmer. Well done.

[zmaker9]

Exactly, it will never be cost effective the other way. It's a worthy thought, but will never really work in practice.

[zmaker9]

Guess they haven't read the book by Seth Godin, "All Marketers are Liars." Marketers will never support transparency, because they will never be able to sell anything that way. Besides, it would be way too expensive, and there will never be enough people who will give this true 'organic' idea a chance (if that's really what we should call it).