EUROPEAN COMMUNICATION MONITOR 2012

Key results from the largest survey on strategic communication, corporate communications, communication management and public relations worldwide. We asked 2.200 communication professionals from 42 countries. See the results! A joint project by EUPRERA (European Public Relations Education and Research Association), EACD (European Association of Communication Directors), and Communication Director magazine, sponsored by Ketchum Pleon. Conducted by a research group from 11 renowned universities across Europe, led by Professor Ansgar Zerfass, University of Leipzig. Full chart report available at http://www.communicationmonitor.eu

• Category

  Science & Technology

[piciallanana]

thanks for sharing but the music playing in the background is totally useless, annoying even. it's the same all video long and doesn't highlights any data or point of interest of the survey. It was an element of distraction for me instead. I think a human voice reading the text could have been more effective.

[EACDonline]

Thank you for your feedback! We had thought about a speaker, but decided

to use music because the film was made for a conference presentation

initially and thus already embedded in verbal comments before and after.

Will keep it in mind for the future! Best regards from the EACD Team.

[korsfr]

Well, this James Bond inspired way of showing the results may give the people how made it a boost. In the office, with the coffee, they can brag over the cool music and how rapidly the text flies by. "Yeh, reeeel cool, dude..."

Maybe, just maybe, you should have some communication professionels look at it...

[Pia Jansäter]

I think this a good way to show the survey. The results are interesting and useful when I'm going to help clients with their strategies.