Artist Interview: Adam "Adrock" Horovitz (Beastie Boys)

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Uploaded by on Sep 12, 2010

It's hard to fully comprehend the impact the Beastie Boys have had on popular music. In collaborations with Rick Rubin and The Dust Brothers, the Beastie Boys have birthed some of the most infectious and fun beats of the last 25 years. From the early 2000s, on a recommendation from band-mate Mike D, Adam Horovitz (Adrock) started making beats in Reason and instantly ditched his venerable SP1200. Reason has been at the heart of their beat laboratory ever since.

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Uploader Comments (PropellerheadSW)

  • I bought reason because of this interview like last year. Haven't looked back since

  • @Cambmusic1 Wow that's awesome! Thanks for posting the follow up and happy music making! Maybe I'll be visiting your studio soon for an artist feature interview! :) -ryan

  • Korg MS-20 in the background. ♥

  • @onfzd Good eyes! It was indeed an MS20. I actually moved that a little so it would appear more in the background. Glad it was noticed. :) /ryan

Top Comments

  • If i could be anybody else, I would be Ad Rock

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All Comments (52)

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  • I wish I had ADROCK as my older brother - actually, ALL the Beasties as my older brothers. They're all SO amazing.

    I have so much love for these motherfuckers!

  • ahhh thats the reason why their newer albums suck

  • That fucking computer sounds like an arcade game from the early 80s.

  • @The530aftescho hold it, now hit it.

  • Can I have Adam's life when he's finished with it?

  • yeah he uses reason....

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