Maggie Macnab Interview: Design By Nature, Part I
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Uploaded by PeachpitTV on Sep 7, 2011
Visit http://Peachpit.com/DesignByNature to learn more about Design By Nature. In this interview, author Maggie Macnab, Design By Nature: Using Universal Forms and Principles in Design, discusses how her book will help designers improve their work, explains how universal patterns/symbols we see in nature can be used to make more effective design, shares some of the exercises described in the book, and discusses the next possibilities for the Web.
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This is a great book. It is an essential part of the intuitive designers toolkit. It is especially informative for those designers working with logos, and corporate identity (shapes and patterns) because it answers the question of..'Why?'.
Design by Nature brings raw meaning back to the design world which is slowly getting away from instinct-driven approaches. In this age of flash-in-the-pan style design books this is zen.
RajaSandhuDotCom 2 months ago