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haha, that was skilled, but even though they spent loads of time on it, its not an amazing adver to be honest :( and the end bit is really cheesy "isnt it nice when things just work"
For all skeptics, in one of my advertising textbooks, it says this ad was filmed in real time without any special effects and took 606 takes for the whole thing to work. Awesome!
You people are really dumb to believe in that. This is combination of Real Stuff and CGI, its a real scene, but not everything in it. The CGI do the hard parts, and because of a damn good CGI and the combination with real stuff, it looks like that, but anyone can note it's a bit fake. Just take a closer look...
Best television commercial ever. Totally authentic - I heard it took days to set up. The only fudge I think I detect is a freeze frame at the end, where the car stops rolling (so as not to obscure the shade). Brilliant, inspired - and utterly addictive. Keep coming back to it. Blows my mind every time.
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