Holistic Marketing: Video Q&A with Kathryn McMann
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Uploaded by SparksheetTV on Aug 8, 2011
Using her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates "big picture" campaigns that bridge the online and offline worlds. We caught up with her at this summer's 140conf in New York City.
For more, check out: http://www.sparksheet.com
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