Your Business Card Strategy

Your Business Card Strategy

As a small business owner you have a business strategy, but do you have a Business Card Strategy? Most business professionals answer is no. Your business card is so important, often a prospects first impressions of you, and the marketing item used the most, yet business professionals put so little thought into its creation.

So how do you say enough in business card size space to make your business card important for a prospect or contact to remember you? Twitter has taught us that you can say quite a bit in 140 characters, so making your business card dimensions relevant to your prospects and contacts can be done.

Lets examine a Business Card Strategy created by small business mentor and Business Coach Chris Ruisi for his clients. We will need coaching mentoring to answer the following questions to create our own Business Card Strategy.




JF: Thanks Coach for appearing on the show and being a strategic business resources. Why is it important to have business card ideas to create a strategy when putting together your business card?

The Coach: Your business card is your first impression, it is common sense that professionals should spend some time to evaluate what is the correct message and contact information that should appear on their business card. Professionals without a business card strategy risk having the wrong message being sent to prospects.

JF: What contact information needs to be included on your business card?

The Coach: The basic contact information of Name, Title, Address, Telephone, E-mail, and Fax, and if space is available a Social Networking Contact.

JF: How important is the quality of paper and ink used?

The Coach: Your Business Card should be of good quality, it is not necessary to have the absolute best. Poor quality cards are a very bad reflection and probably go in the trash. Professionals should make it a habit to invest in themselves.

JF: How can I make my business card a marketing tool and not something prospects throw in the trash?

The Coach: It is your message that defines what need you fill and why someone should keep your contact information. Take the time to put together a correct and meaningful message.

JF: What if anything should I include on the back of my business card?

The Coach: The back of your business card should have some space to write notes. Writing notes not only helps you remember, but sends a message to your prospect that you care enough to take notes. The back of your business card can also be used to help define what role you fill.

JF: Thanks so much Coach, any closing comments to assist our readers in creating their own Business Card Strategy?

The Coach: Your business card is often your first impression one of your key strategic business resources take the time to create a professional and meaningful message. Dont go cheap on the quality and message of your business card.

Category:

Education

Tags:

• Business Card Strategy
• small business owner
• business strategy
• business card size
• business card dimensions
• business coach
• business mentoring
• strategic
• business
• resources

[jasonlaredo]

Good message, but try telling this to that jerk utbe member emokr, which glorifies his cards that took him 25yrs to design. Then he titles his video, "Your business cards are crap", I hate that guy and don't even know him. But this video was good & helpful. Thanks.

[jimfarr194]

@jasonlaredo Thanks so much Jason. I will have to take a look at that video.

Jim

[TheHomeBizExecutive]

Love the video's advice on business cards. learned something new.

Cheers,

~Bert

bertmcclure*com

[kcooper63]

Good stuff Chris and Jim -- true and well-organized. As someone working at a company whose name doesn't describe the service, bullet points on the back of my card are essential so people remember what I do.

--Karen

[juanalozada29]

Great work! Love your video production!

[SteveMillsmarketing]

This is a great strategy as a marketing person myself I am always looking for new ideas. Why not take a look at Steve Mills Marketing TV Channel

[onlywantlove]

Wow! she looks like a girl i met through that secretshag.co.uk website

[onlywantlove]

i like spending my money on girls i meet through that secretshag website then go to bed with them

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[artofthewrittenword]

Very awesome video. I love all the information. I especially like the idea of the last impression! Thanks for sharing!!

[roxanneevanstvnews]

Great information Chris & Jim, I will have to go look at my business card and come up with a better strategy!

Roxanne

[minidevelop]

@jasonlaredo WOW your sir are a fucking idiot, emokr only posted the video that isnt actually him. fucking remtard