Mogul PR - 2012 Lamborghini Aventador

2012 Lamborghini Aventador Shoot Produced & Directed by Ryan Hattaway. Photography by David Lewis.

Copyright 2012 - Mogul Pictures
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Read full feature on our blog: http://mogultheory.com/2011/11/2012-lamborghini-aventador-lp-700-4/


The newly released 700hp Lamborghini Aventador thinks it's a jet. And no matter how many times you question it, the Aventador's rebuttal is very convincing.

The 2012 Lamborghini Aventador was built on the combination of new technology currently entering the exotic car market with Lamborghini's 50+ years of experience building supercars. The Aventador's cockpit-like mid-section that houses the interior and driver is one complete piece of carbon fiber, top to bottom, weighing only 325 lbs. This revolutionary cockpit is an automotive industry-first, and solidifies Lamborghini's desire to remain a cutting-edge automotive company. The chassis and body of the car are also made of carbon fiber resulting in a 0-60 time of only 2.9 seconds!

The curb appeal of the new Aventador draws influence from two concept cars Lamborghini has recently released, the Reventon and Estoque. Many of the body lines, technology and innovations are inherited from the two as if Lamborghini found a perfect harmony within their concept catalog. The front view of the car is bold with bi-Xenon headlights in a Y shape, like nothing you have ever seen, even from Lamborghini. Continuing with the futuristic design, the interior center console is called the "Human-Machine Interface" and contains more buttons, switches and gauges than a jet itself. Instrumentation is handled by a rather big LCD screen sectioned off stylistically instead of relying on old-world style gauges, while another LCD screen on the console handles navigation and the stereo. Below the nav, under a red door that would typically hide an ejector-seat button, is the ignition button.

The Aventador is a spectacle to witness, but rather than just rely on looks, Lamborghini built it with smarts too. It contains the first new V12 engine Lamborghini has produced since the Miura, a car built in 1966 that began the trend of mid-engine high performance cars. A majority of the engine is made up of an aluminum-silicon alloy that is much lighter than its steel counterpart, shaving off unneeded dead weight. Lamborghini also redefined the suspension of the Aventador by placing the springs/dampeners on the shell structure of the car instead of connected directly to the wheel. This idea was torn straight from the pages of Formula One racing and gives the car more sound cornering and stiffness.

Just like a jet relies on molds to form its most important sections, Lamborghini explained the mold used to make the all of the carbon fiber mid-sections can only produce 500 before it has to be replaced, and only 8 of those molds were exist. This will result in only around 4000 Aventadors being produced.

Produced by Ryan Hattaway:

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http://www.ryanhattaway.com


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