Nate Elliott of Forrester talks about Social Media Groundswell

http://www.reelseo.com/social-media-groundswell/ - ReelSEO caught up with Nate Elliott, Principal Analyst at Forrester Research during the ClickZ Social Media and Video Strategies Forum at the Search Engine Strategies (SES) San Jose 2009 Conference and Expo. Nate talks with us about how to properly leverage social marketing with twitter, Facebook, and other social media outlets. The most important thing that marketers can do before engaging in any successful social media marketing campaign, is to examine what the people that they are trying to reach are doing with social media, and to have a single, clear objective for social marketing efforts.

You can find out more about the groundswell and view the free social media profile tool located at - http://www.forrester.com/groundswell/

For more coverage of the SES San Jose 2009 Conference and the ClickZ Social Media and Video Strategies Forum, visit http://www.reelseo.com/tag/ses/

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• Nate Elliott
• Groundswell
• social media
• forrester
• forrester research
• social marketing
• twitter
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• clickZ
• SES san Jose 2009
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