For my friend Dave Campo. A tribute to one of the World's Greatest Pitchmen who just happened to specialize in selling cars. Dave passed away 9/16/11. I shot thousands of commercials with Dave from 1984 onward for Latham Motors, 1-800-Car Loan, Hertz of Magic Valley, and a sprinkling of other folks. Dave was a private, caring man with a drive for perfection and a smile that would light up a room. Dave's viewpoint on marketing was simple, to the point, and is still valid. Tell them what you've got, price it right, and tell them often. It isn't as hard as "marketers" make it out to be.
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