Philly Net Squared 01/03/2011: Crowdsourcing Change

We're excited to kick off the new year with another edition of our popular "Crowdsourcing Change" program recorded on Tuesday, January 3. We've lined up three terrific projects eager to receive the wisdom of our crowd.

In case you've never been to one of these lively events, here's the way it works: Each presenter shares how they're using online marketing and the social web to achieve their goals and objectives. Then the crowd (that's you!) participates in a facilitated discussion about how each presenter might use the social web to even greater effect. It's a fun format for learning, sharing and potentially making a significant contribution to worthy projects.

Here are the presenters appearing in the January 3 program:

Caroline Bean (Director of Social Media) of the Greater Philadelphia Tourism and Marketing Corporation (GPTMC), publisher of the region's official visitor siteVisitPhilly.comand the "what happening" blog uwishunu.com. GPTMC works to lure leisure travelers to Philadelphia and its surrounding counties, through marketing and image building that promotes the region's vitality and highlights its many attractions. Focus questions Caroline would particularly like to address: a) What are the best new tools for us to use to engage with our potential traveler? Google+? Pinterest? Tumblr? Something else? b) Our social media efforts pay off when we partner with other organizations and brands. Who do you think could work as potential partners in social media promotions to raise Philadelphia's image as a destination?

Jacques Sapriel (Founder) of PhillyEcoCity, a virtual meeting place for people across the Philadelphia region who are interested in environmental and sustainability issues to find information, collaborate, and inspire one another. Focus questions Jacques would particularly like to address: a) Is there a way to use social media for find like-minded people to help build this organization with me? b) How do I use social media to create synergy among people and organizations that have the same passion and interest for sustainability?

Iris Marie Bloom (Founder) of Protecting Our Waters is a Philadelphia-based grassroots alliance committed to protecting the Delaware River Basin, the state of Pennsylvania, and our region from unconventional gas drilling, such as fracking, and other threats to our drinking water, environment, and public health. Focus questions Iris would particularly like to address: a) How can we make our blog more interactive and increase its readership without putting a strain on our tiny volunteer staff? b) Some people oppose fracking based on common sense, but feel intimidated when "bigwords" or tough concepts are used. Others only take a stand when detailed scientific studies are noted. How can Twitter and Facebook best be used to mobilize both types into taking a vigorous stand for a moratorium now?

Special thanks to our sponsors, the American Friends Service Committee (AFSC).

Category:

Nonprofits & Activism

Tags:

• Social Change
• crowdsourcing
• Philly Net Squared
• net tuesday
• PhillyEcoCity
• fracking
• water
• gptmc