4 Stories - The Five Disciplines of Viral Change(TM)

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Uploaded by on Sep 27, 2011

The Five Disciplines of Viral Change™ are the competences of the modern organization, the way to understand the dynamics of the firm today where agility, true employee engagement and bottom-up leadership shape everyday life.

Accelerating a new narrative (Stories):

Storytelling is not new although still largely ignored by many
business organizations; mastering the art of using the right
stories to accelerate a new corporate narrative.

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