Amy Lockwood: Selling condoms in the Congo

http://www.ted.com HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate.

Category:

Nonprofits & Activism

Tags:

• TED
• TEDTalks
• TEDGlobal
• Amy Lockwood
• Africa
• Business
• Global
• Issues
• Marketing
• Philanthropy
• condoms
• marketing
• Congo
• HIV
• AIDS

[lovena64]

Here is what I don't understand. The whole speech makes it sound like only a man in Congo can buy a condom. Why aren't the women encouraged to use a condom and educated about it importance in preventing not only unwanted pregnancy, but also spread of STD and HIV. As a woman I don't need provocative labels or pictures to make me want to buy a condom, because when I go to a store to get one it is with one intent I do it...to protect myself.

[atomic666atomic]

0:15

[EclecticSceptic]

@lovena64 Interesting question.

[MarkParham]

@270Gmoney its sad that the only thing that you are worried about after this video is the way she is standing - you sound like an idiot - i bet you hate women & support jerry sandusky

[MarkParham]

@rytis1 it will take time & how can you compare africa to a drug addict that does not even make sense - i think you might be addicted to drugs - after making such a stupid comment - please check into rehab very soon

[ngumaxl]

it have been prouven that only 1or 3 % of congolese can died with aids ,bcz those one are not 100% congolese . that wy they dont need your condom they knew well it as been infested and your organisation want to do same thing else ..ask yourself a question wy all over est african ,kenya ,tanzania,uganda,zimbabwe.sout­h africa so many peoples are infested ? but wy not in congo ?? do you know how many of congolese was infested and thhe virus disapired just like that /ask your hospital ,GOD GOD

[ngumaxl]

you are funny the only problem congolease have is .stop sending guns to criminal and destroy the true holly peoples., ,the get it with the so called king of belgium ,now it western and allied . just bcz of the minerals.. killing after killing . that what your speech sould be (stop killing kongolese, and steeling from them to build you country with peoples blood) > for the HIV remember that congolese dont died with your dirty aids .they made the first retrovirus... MM1 dont you know that ??

[tehKap0w]

@lovena64 you also assume the women where you are talking about have the same day-to-day priorities, access to education and opportunity to even MAKE choices.

The whole point of this talk was to not project your beliefs onto others.