One Day Workshop on "Enhancing Competitiveness through TQM, Employee and Customer Satisfaction"

A One- Day Workshop on "Enhancing Competitiveness through TQM, Employee and Customer Satisfaction" was jointly organized by PHD Chamber and Konrad- Adenauer- Stiftung, Foundation of Germany at Hotel Sarovar Portico, Lucknow
The workshop was designed to provide some practical knowledge and guidance to the participants to bring the importance of TQM, Customer Satisfaction and Competitiveness.

The resource person for the workshop were Dr. A N Saxena President, (World Academy of Productivity Science) WAPS, Shri C.M Krishna , Honorary Advisor, PHD Chamber and Prof. Atul Sharma, Corporate Trainer, New Delhi.

The workshop was well attended by various Industry leaders from Larsen & Toubro Ltd. Organic India, Scooters India, NTPC, HAL, Jhunjhunwala Business School, NTPC, Encardio Rite Electronic Pvt. Ltd., Institute of Hotel Management, Consort Overseas Limited, Simran Sahni's Health Zone and Eldeco Housing etc.

The ultimate aim of this programme was to equip today's managers with skills and knowledge for enhancing their competence in the corporate world.

Dr. A.N Saxena discussed with the participants, the competitiveness in the Global Economy and its connectivity with Customer relationship management.

He further said Enterprises will have to work towards developing symbiotic and integrative linkages with the environment and function with adaptively to ensure sustainable growth.




While conducting the workshop Shri C.M. Krishna in his presentation demonstrated on the Evolution of the Quality, TQM and its relevance in enhancing competitiveness and raised the very appealing question "IS QUALITY AN ISSUE ANY MORE?" .He said, to my mind, Quality today in the global market is a "NON-ISSUE". To get the competitive edge in the global market, organizations will have to use the TOTAL GENIUS of all the employees and high innovative skills for survival.

Prof. Atul Sharma spoke about the Enhancing, Delivering and Measuring Customer Satisfaction. He said that "high customer satisfaction leads to high customer loyalty, many companies today are aiming for TCS- Total Customer Satisfaction". He also stated that for companies that look for total customer satisfaction --Customer satisfaction is both a goal and a marketing tool.

Brig. Amitabha, Resident Director, PHD Chamber in his closing remarks mentioned that survival of the business shall depend upon TQM and he thanked all the participants and the faculty for their stupendous support.

He further said that such workshop are in continuation of PHD-KAF joint programme in Uttar Pradesh for the management development of senior and middle level executives including management students in the U.P. as to cater for the needs of the Industry.
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Category:

Science & Technology

Tags:

• One Day Workshop
• Enhancing Competitiveness
• TQM
• Employee
• Customer Satisfaction