How does a user's location affect search results?

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Uploaded by on Apr 28, 2010

Brian in Rochester, MI asks: "How do a user's location and previous searches affect current and future search results?"

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Science & Technology

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  • IMHO that should be customized. I had often situation that my sister (from another city) calls me to search something for her, because she is in tramway or something and it is very difficult to switch to other city. Giving city name in google query is not always a solution... Another example - when I travel with my laptop I want to get search results affected by my IP, not my home location (from my profile)...

  • @agseo I believe her question was about the Title in the URL, not the title tag.

  • @DianeBourque2 Google lists the words in the title tag as being most important to least (first to last words). Therefore always have your TITLE (ie. keyphrase) at the beginning & stick the date at the end.

    Tests have shown that Google will index all content in the title tag but to ensure it's is all displayed in the browser (without truncation) stick to about 55 characters or less.

  • Hahaaha Google doesnt care about better search...it cares about better advertisement targeting.

  • "asynchronous transmission protocol"

    Not what I thought he would say when he said ATM. Whoops!

  • Sounds good to me! :)

  • I don't think it's clear that Google would use the location to determine which sites to show on a query like "SEO" - Cutts mentions that for local queries it makes sense, but it's possible that Google only does this for queries that they determine to have "local intent". It's quite possible that plumbers would order by distance but "SEO" or "PR Firm" might not.

  • And how do a user's past locations and searches in those locations affect current search results?

  • Would I "much rather see a plumber" that lives next door or one that has an actual business location that services my area and has good reviews? I know that finding the closest food spot or retail store is helpful, but plumbers, landscapers, electricians, maid services, are services that come to your location. Do you pick SEO guy b/c he lives down the street? Not all queries are best served by "who is the closest." Of course I don't like little guys losing out to bigger guys b/c of size. Tough1

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