Adelphoi: BBC Identity

We were commissioned to create the new BBC identity. The BBC asked us to create a track that would challenge and excite their audience about what is coming up next on TV, radio, internet and DVD.

Inspired by the visual movements and the light and dark concept, we set about creating a dramatic, up beat, emotive track using guitars, bass, piano, drums and live strings that build to a climax. The graphics are accompanied by sound design elements to enhance the physicality of the glass blocks and the logo resolve created using treated reversed guitar, synths and a sprinkling of Adelphoi magic.

Category:

Film & Animation

Tags:

• adelphoi
• music
• BBC
• corporate
• ident
• identity
• sfx
• marketing
• composer
• advert

[AdelphoiMusic]

Try a music software shop

[AdelphoiMusic]

Logic Pro + Sony Oxford Plug Ins running through a Powercore + the VSL orchestral sample library.

[Adz1184]

It's crazy how only 5 piano notes at the end can be so moving. Amazing!

[thegclique]

FANTASTIC INTRO - Better than the ribons, when will i see this on a BBC DVD?

[inwencja1988]

lol :( Is end by 0:30, and starting to 0:12.

[inwencja1988]

It NEGATIVE, but is writed by blue background gradient in 0:12.

[inwencja1988]

It white/blue color, but is NOT negative in 0:04.

[inwencja1988]

the BBC logo is negative but the blue background gradient :( lol

[patrickisready]

Well crafted, I love it.

[KEITHMU]

Shame they didn't use this as this is far superior to the one they use now.

[vectorNINEvector]

@clubpenguinsecrets1

Uhh..that would be copyright infringement seeing that you're not commissioned by the BBC to make "movies".

[rexeljetsmocks]

I like it how now the boxes are actually doing something, rather than just appearing on the screen.

[Ohsta6t2]

@yootubehd A beautifully made logo though it is a bit too dramatic. What was the last ident to move you before this one?