Re-Branding Penn State :: PART 2 :: It's Your Call with Lynn Doyle

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Uploaded by on Jan 14, 2012

With the introduction of a new head coach for its scandal plagued football team...Penn State has taken the first steps towards rebuilding its reputation and rebranding itself. What else will the legendary school and football program need to do to distance itself from the Sandusky scandal and effectively market itself to future potential students? It's Your Call combines sports and marketing experts to explore the challenges that continue to face Penn State.

CHECK OUT MORE AT WWW.LYNNDOYLE.NET
FOLLOW LYNN ON TWITTER @LYNNDOYLETV
FOLLOW IT'S YOUR CALL @ITSYOURCALLSHOW
"LIKE" IYC ON FACEBOOK: WWW.FACEBOOK.COM/ITSYOURCALLWITHLYNNDOYLESHOW

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