social marketing vs. social networking/social media

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Uploaded by on Mar 15, 2010

Behavioral marketer Susan Starbird explains the difference between marketing for behavior change and using the new and popular promotional tools.

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Film & Animation

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Standard YouTube License

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  • very clever Susan. I watched it thru very intently.

    Was this your concept that others put together or were you involved in making the animation?

    Scott aka bluespin

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