Decoding India's Digital Consumer

See how social media is going to change the way Indian consumers are connecting & engaging with each other and what it means for marketers

Category:

People & Blogs

Tags:

• Social
• Media+Evolution+Indian
• digital
• consumer+Digital
• media

[parkalsuhaskamath]

Indeed, Indian market is changing. FDI changes might see more foreign brands coming into India with lesser knowledge of Indian market. So, consulting firms into marketing mix stand to gain a lot, one such company for niche products I know is Adjetter

Social Media will become a must as mass media will slowly make lesser sense when it comes to cost

Non SMS based mobile apps should also see good growth. One other thing not covered that should do great is DTH

Cheers,

Suhas

UnWrapIndia

[m7infosolutions]

thank you nielsen for the compilation and sharing, as a digital marketer when i educate people they mistake it for bias, when nielsen say the same, it receives an "oh!"

[Vish1Janu]

I think social media is just one part of the puzzle for the future indian consumer, the other piece like Mobile is more significant. That's how most of us indians will experience internet for the very first time.

Social + Mobile will be the killer mantra in my humble opinion. - Vishal Mehra

@vishal1mehra