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Crisis Management

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Uploaded by on Mar 10, 2011

Corporate Crisis Management is one of the most difficult PR niches as it calls for mastery of multiple response tactics and proactive foresight models that can only be constructed in a manner that is customized per client and can not be generalized as a process. Each situation is unique and though general templates can be used and tactics can be taught, the submersion strategic process must be customized for each situation.

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