Michelle Cox MetaCafe

MetaCafe Has MetaData: Organization is Key to Site's Success Which Boasts 25 Million Visitors Per Month

Last month at the NewTeeVee screening party in Manhattan, I caught up with Michelle Cox, head of marketing at MetaCafe, the Palo Alto-based video sharing site.

Michelle told me that the site now has 25 million visitors per month. She calls it a "video entertainment site" -- and explains how quality clips are judged by some 80,000 reviewers from around the glove. And, there is a system to track and analyze how individual clips are received. MetaCafe is highly organized, and that makes it often very entertaining.

Unlike most video sharing sites which offer payment to content creators in the form of a share of advertising revenue, MetaCafe pays producers on the popularity of their clips.

-- Andy Plesser

Posted on Friday, October 12, 2007

http://www.beet.tv/2007/10/metacafe-has-me.html

Category:

People & Blogs

Tags:

• MetaCafe

[countersrtikeafan]

5 reasons why metacafe sucks

1 they never change the profiles or the site its been the damn same since 2007

2 thers porn on there

3 it gets boring quick they should add some colors to the fucking site

4 gay

5 to many old people lmaso

[MarginalMedia]

I'll make a video showing my case. But the worse thing is not that they cheat me (badly), but that they are cheating all of us with the system.

The review panel is nothing but another marketing tool for them to get videos more watched by trying making you feel special with priviledged viewing. A marketing technique, fair enough.

But then they use the same "review panel" (the 80,000 working for free for them) to hide their decissions of getting rid of potential costly videos.

It happened to me

[MarginalMedia]

What a farce! Her last words: "If people love your work, we are going to pay you for it" Nothing further from the truth!

I made a video that made it to the very top, most watched video of the day. I've got the 30,000 views and my rating above 3 starts in 24 hours. Who put me there? The people, the reviewers.

But someone on that office said: "Wait, this video is going to be costly for us" and decided my video wasn't good enough and took it out of the reward program. No one dollar. Cheaters!

[israel25a]

it's not the same concept

[HOLLOW8877]

youtube is the best

[isegoria1]

Funny - They seem anti education? Mark Apsolon has been at it there since Feb of this year and has yet to have one approved.

Outlook does not look good. Sure they have Kipkay their poster child, but that will certainly not happen for regular people.

Goal post moving? I think so.