Using passionate amateur female runners to front the campaign, the ASICS AYAMi collection fuses style and functionality modern, colourful and feminine clothes that appeal to the technical needs of serious runners. The campaign itself focuses on exercise as a sense of achievement, highlighting the euphoric and rewarding feelings of running, in line with ASICS Sound Mind, Sound Body brand philosophy. Enter this year's casting competition here:https://www.facebook.com/asicsayami
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