Law Firm Marketing - Yellow Pages advertising. How to stand out and get more business.

The Yellow Page directories can be an important source of a law firm's business for personal injury, criminal, divorce, and other consumer legal practices. But it is very often designed poorly and without a clear differentiation strategy. Your ad must jump off the page with a great design, and strong, clear, unique message. In this presentation, Ross Fishman discusses how lawyers can stand out and attract more business in the Yellow Pages or Yellow Books. This one-hour presentation can receive CLE Ethics credit in many states.

Category:

Education

Tags:

• Yellow Pages
• Yellow Book
• directory message
• personal
• injury
• divorce
• family
• law
• criminal
• defense
• Ross
• Fishman
• Marketing
• CLE
• Continuing
• legal
• education
• training
• firm
• marketing
• retreats
• lawyer
• attorney
• strategy
• differentiation
• positioning
• branding
• advertising
• advertisements
• messages
• ethics
• Mens
• Rights
• specializing
• focus
• narrowing
• visuals
• graphics