DMMK 07: Frank Wagner über Predictive Behavioral Targeting

nugg.ad-Beitrag auf dem DMMK: Wie aus Nutzern Kunden werden

nugg.ad Mitgründer und Vorstand Stephan Noller erläutert die einzigartige Verknüpfung von Werbewirkung und Klickoptimierung

about nugg.ad:
nugg.ad is Europe's leading technological provider of behavioral targeting. The unique linking of measurement and survey data means that internet target groups can be planned with socio-demographical data as well. This ability of the nugg.ad system to work without relying on measurement data enables it to provide successful targeting even in difficult situations and circumvents the typical coverage-shrinking effects that afflict simpler targeting processes. (less)

http://www.nugg.ad

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