This thirty-second spot focuses on the "Cost" benefit for students who attend Orange County Public Schools Career and Technical Education. One of three spots shot over the course of a day on location at Orlando Tech, the production utilized the school's studio to recreate a news program set with an anchorman and onscreen graphics. Over the course of the three spots, a variety of talent that ranged from young to old conveyed the message that at OCPS CTE there's a career program for everyone. The script, background visuals and man-on-the-street style interviews created a sense of urgency and delivered this "Breaking News" message that prospective students could retrain for a new career quickly, inexpensively and be working in their new field in just about a year.
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