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BBDO's New World of Reverse Apprenticeship

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Uploaded by on Apr 24, 2009

NEW YORK (YouTube.com/AdAge) -- BBDO CEO Andrew Robertson, whose job responsibilities include catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.

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  • Haha he has the same First and Last name I do!!

  • of course! designers and advertisingppl have to update themselves everyyear, week even day bcuz the audience wont be interested at watching an old-fasioned ad

  • japp

  • It's so true many of the old designers have to learn the newer stuff just to survive.

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