Kicking and Screaming - Dragging traditional media onto the web

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Uploaded by on Jul 27, 2009

Part two of our chat with David Penberthy, this time we talk about the shift in media habits of readers and how media outlets have to adapt or die in these rapidly changing times.

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  • my god interesting content from Telstra, but good to have this, well done but my god does he ever shut up??????

  • newspapers will be dead very soon online is the future, not sure if it will be the punch but like that news is doing somthing

  • gees penbo can talk! love the chat more of them!

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